We're not just filling a gap in the market. We're filling a gap in the heart.
Our Purpose
To give pet parents peace of mind, so they can enjoy the love without the worry.
They don't know your job title. They don't care what car you drive. They just know you. And somehow, that's enough.
We're building a new kind of veterinary brand. One that combines world-class clinical care with a warmth that puts you at ease, a transparency that earns your trust, and a community that shares your values.
So why, when they need care the most, do we hand them over to a system that was never really built for them?
A system where the vets who love what they do are buried under targets and burnout. Where the care gets squeezed so the numbers don't.
When the system puts commerce before care, everyone loses. The vet. The animal. You.
The People
Built by people who mean it.
Matt Butterworth
Co-Founder / Guardian
30+ years building brands people actually care about. London, Europe, New York, the Middle East, and Asia-Pacific. Worked with some of the biggest names in the business. Built the Paws & Co brand from scratch and now helps to run the show with equal parts creative obsession and commercial instinct.
Dr. Farah Murrani
Co-Founder / Clinical Guardian
25+ years of international veterinary experience across the UAE, GCC, USA and South Africa. Helped rebuild Baghdad Zoo during the 2003 conflict. Two decades managing hospitals, building teams and creating systems that make exceptional care sustainable at scale. Industry credibility no amount of funding can buy.
Emmanuelle Bonham
Co-Founder / Community Guardian
Seven years as an Adidas brand ambassador. A name in the UAE's wellness industry. Owner of six animals. Volunteer in sanctuaries across Southern Africa and the UAE. Currently pursuing veterinary nursing training. A deep, personal love for animals and a genuine belief they deserve better.
Designed Around How You Feel
Every surface, every material, every light source is a decision about how you and your animal should feel.
Clinics designed to feel like a home, not a hospital. From the reception desk to the farewell suite.
The Community Fund
He destroys a new toy every week. We look after the dogs who've never had one.
A percentage of revenue. A percentage of employee time. A percentage of medicine. Every year, no exception.
The Proof
Built by the team behind GymNation. 50+ locations. 200,000+ members. The region's biggest fitness brand, from scratch. Within three years, the number one gym operator in the UAE. After five, four times the size of the second largest player.
100+ veterinary clinics across the GCC. That's the plan.
What We Stand For
Empathy
We lead with our hearts, always.
Transparency
We say what we mean and charge what we say.
Courage
We do the right thing, even when it costs us.
Rigour
We never compromise on clinical excellence.
Community
We are stronger together than apart.
Where they're loved like family, and treated like gold.
Join the waitlist. One tap.