"He poached her organic chicken.
She preferred a flip-flop."
Loved like family, treated like gold
Not a vet clinic. A brand.
The first veterinary brand in this region built to be loved, not just visited. 50+ clinics. One name. One standard. One promise.
Intimacy at Scale, not built around the vet just you
In this industry, the vet is the brand. When they leave, the trust leaves with them. We changed that. At Paws & Co, the brand holds the trust.
Every clinic. Every vet. Every visit. The same care. The same feeling.
Question
So why, when they need care the most, do we hand them over to a system that was never really built for them?
A system where the vets who love what they do are buried under targets and burnout.
When the system puts commerce before care, everyone loses. The vet. The animal. You.
What Makes Us Different
He hides the remote, we make the vets bills disappear
Members Not Transactions
One subscription, replaces the anxiety of unpredictable vet bills
No contracts. No lock-in. You stay because you want to, not because you have to.
A Personalised Family Pet Plan
You tell us about your family. We build the care around them.
Tell us about your family
How many pets? Species, breed, age. One family. One account.
We build each pet's care plan
Breed-specific risks. Life-stage diagnostics. Guided care pathways. Personalised
One family. One monthly price.
Opt in, Opt out to condition treatments. No tiers. No guilt. Just what your pets need and what it costs.
Our Experience
Walk in and feel it. This is somewhere you want to be. Somewhere designed around how you and your animal feel, not how a clinic should operate.
Our Clinic Front
The promise, before you walk through our door.
- •Full glass storefront. Nothing hidden. Our loving warmth leaks onto the street itself.
- •Live-edge wood. No stainless steel. No typical vet clinic aesthetic.
- •Our tagline above the entrance: a statement, not a slogan.
- •Everything glows from within. This is a place you want to enter, not one you dread.
“You'll feel it before you even walk in.”
The space is the first promise we keep. Every surface, every material, every light source is a decision about how you and your animal should feel. Not how a clinic should operate. We designed from the emotion in, not the experience out.
The People
Built by people who mean it.
Matt Butterworth
Co-Founder / Guardian
30+ years building brands people actually care about. London, Europe, New York, the Middle East, and Asia-Pacific. Worked with some of the biggest names in the business. Built the Paws & Co brand from scratch and now helps to run the show with equal parts creative obsession and commercial instinct.
Dr. Farah Murrani
Co-Founder / Clinical Guardian
25+ years of international veterinary experience across the UAE, GCC, USA and South Africa. Helped rebuild Baghdad Zoo during the 2003 conflict. Two decades managing hospitals, building teams and creating systems that make exceptional care sustainable at scale. Industry credibility no amount of funding can buy.
Emmanuelle Bonham
Co-Founder / Community Guardian
Seven years as an Adidas brand ambassador. A name in the UAE's wellness industry. Owner of six animals. Volunteer in sanctuaries across Southern Africa and the UAE. Currently pursuing veterinary nursing training. A deep, personal love for animals and a genuine belief they deserve better.
Clinic Locations
100+
Clinics across the GCC.
Clinic 1 Opens Q4 2026
Where their Loved like Family and treated like Gold
No Email, no forms, one tap and your in